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The company story

Iconic tech, told by its price

NVIDIA Corporation

XNAS: NVDA · IPO Jan 1999

How a graphics chip company for video games became the most valuable company on earth.

+573909.06% · 5 chapters

Apple Inc.

XNAS: AAPL · IPO Dec 1980

Ninety days from bankruptcy to the most profitable company in history.

+216121.18% · 5 chapters

Microsoft Corporation

XNAS: MSFT · IPO Mar 1986

The company that won the desktop, lost the internet, then won the cloud.

+532920.54% · 4 chapters

Amazon.com, Inc.

XNAS: AMZN · IPO May 1997

The company that convinced the market to fund twenty years of reinvestment.

+328793.33% · 5 chapters

Alphabet Inc.

XNAS: GOOGL · IPO Aug 2004

The best business model ever invented, defending itself for twenty years.

+13207.77% · 4 chapters

Meta Platforms, Inc.

XNAS: META · IPO May 2012

The stock that fell 77% and came all the way back.

+2395.91% · 5 chapters

Tesla, Inc.

XNAS: TSLA · IPO Jun 2010

The stock that trades on belief more than any other on earth.

+22109.81% · 5 chapters

Netflix, Inc.

XNAS: NFLX · IPO May 2002

The mail-order DVD company that ate television.

+65208.48% · 5 chapters

Advanced Micro Devices, Inc.

XNAS: AMD · IPO Sep 1972

Fifty years as the second-best chip company, then five years that changed the order.

+23804.39% · 5 chapters

Intel Corporation

XNAS: INTC · IPO Oct 1971

The company that made Moore’s Law a promise, and then missed a deadline.

+35946.20% · 5 chapters

International Business Machines Corporation

XNYS: IBM · IPO Nov 1915

A hundred years of reinvention, including one that nearly failed.

+1273.02% · 5 chapters

Oracle Corporation

XNYS: ORCL · IPO Mar 1986

A database company that kept buying its way into the next era.

+215052.31% · 5 chapters

Cisco Systems, Inc.

XNAS: CSCO · IPO Feb 1990

It took twenty-six years to get back to the bubble’s high.

+132367.89% · 4 chapters

Adobe Inc.

XNAS: ADBE · IPO Aug 1986

The company that owns the file formats, priced for the first time as vulnerable.

+112525.64% · 4 chapters

Salesforce, Inc.

XNYS: CRM · IPO Jun 2004

The company that proved software could be rented.

+5508.21% · 4 chapters

QUALCOMM Incorporated

XNAS: QCOM · IPO Dec 1991

A royalty on almost every phone ever sold, defended in court for twenty years.

+23702.81% · 4 chapters

Texas Instruments Incorporated

XNAS: TXN · IPO Oct 1953

It invented the integrated circuit and got rich selling the boring ones.

+15925.03% · 4 chapters

Broadcom Inc.

XNAS: AVGO · IPO Aug 2009

A private-equity strategy running inside a semiconductor company.

+19410.99% · 4 chapters

Intuit Inc.

XNAS: INTU · IPO Mar 1993

It survived Microsoft, then had to answer to a chatbot.

+11490.49% · 4 chapters

ServiceNow, Inc.

XNYS: NOW · IPO Jun 2012

The most valuable software company most people have never used.

+2541.06% · 4 chapters