Selling SQL before anyone had asked for it
Larry Ellison read IBM’s own research paper on relational databases and built the commercial product IBM had not bothered to ship. Oracle went public one day before Microsoft and spent the next decade selling the system of record for the corporate world.
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Founded as Software Development LaboratoriesFounding
Ellison, Bob Miner and Ed Oates start with $2,000 and a CIA contract codenamed Oracle. The product is built from an IBM paper IBM chose not to commercialise.
Private company — no public price yet -
The first commercial SQL database shipsProduct
Version 2 — there was never a version 1, because nobody buys version 1. The naming decision is a fair summary of the company’s attitude to marketing.
Private company — no public price yet -
IPO at $15, one day before MicrosoftMarket
A $31.5M raise. The two offerings that week end up defining enterprise and consumer software for the next forty years.
Closed $0.06404 that month -
A restatement, and an 80% drawdownCrisis
Aggressive revenue recognition catches up with the company, the numbers are restated, and Oracle nearly runs out of cash. It installs real financial controls and never repeats it.
Closed $0.287 that month -
The internet pivotMarket
Ellison reframes Oracle as the database behind every website, and the network-computer era gives the stock its best run of the decade.
Closed $3.14 that month




