sharethestock

The company story

Tesla, Inc.

XNAS: TSLA · USD · split-adjusted

The stock that trades on belief more than any other on earth.

Tesla’s chart is not a discounting of car sales. It is a long referendum on whether the future arrives, priced daily by the most committed holders and the most committed shorts in the market.

$1.59first monthly close, Jun 2010 $352.84latest, Sep 29, 2026 +22109.81%since Jun 2010 $1,000 → $222,098.15first close to now
  1. 1The impossible productJun 2010 – Dec 2013+531.26%
  2. 2Production hellJan 2014 – Oct 2019+73.60%
  3. 3The re-ratingNov 2019 – Dec 2021+1501.47%
  4. 4Gravity returnsJan 2022 – Dec 2023−20.42%
  5. 5The autonomy betJan 2024 – Sep 2026+88.39%

An American car company lists itself

The first US automaker IPO since Ford, for a company selling one expensive roadster. A near-sale to Google and the first profitable quarter arrive in the same stretch — the first short squeeze makes the early believers.

  1. IPO at $17 a shareMarket

    A car company with one product and a famously strained balance sheet. Adjusted for two splits, about $1.13.

    Closed $1.59 that month

  2. First profit — and the Google almost-saleMarket

    The Model S wins Motor Trend’s first unanimous Car of the Year; weeks later Musk reveals he nearly sold Tesla to Google during a production crunch. The stock triples in months.

    Closed $6.52 that month

Model 3 nearly kills the company it saves

A mass-market promise, an automated factory that fights back, a SEC settlement over a tweet, and a CEO sleeping at the factory. The stock goes nowhere for five years while the machine is built.

  1. Model 3: 325,000 reservations in a weekProduct

    The largest product reservation event in history. The deposits fund the factory that nearly breaks the company.

    Closed $15.32 that month

  2. ‘Funding secured’Crisis

    A take-private tweet at $420 becomes an SEC settlement, a $40M fine, and a forced chairman exit. The stock ends the year up anyway.

    Closed $20.11 that month

  3. The profitability turnMarket

    A surprise profit breaks the ‘perennially pre-revenue’ thesis. The shorts begin the longest squeeze in modern market history.

    Closed $20.99 that month

Profitability turns belief into an index trade

Consistent profits plus S&P 500 inclusion in December 2020 force every index fund to buy. The stock does in fourteen months what the previous decade didn’t.

  1. S&P 500 inclusionMarket

    The largest company ever added to the index; every passive fund buys at once. The stock has risen roughly 8x that year.

    Closed $235.22 that month

  2. The $1.2T peakMarket

    A Hertz order headline and a Twitter poll send it to the top. Musk begins selling — the high-water mark for four years.

    Closed $381.59 that month

Rates, price cuts, and a Twitter sideshow

Two-thirds of the value evaporates as rates rise and a social network consumes the CEO’s attention. Margin-expanding price cuts keep volume growing while the multiple bleeds.

  1. The worst year in the stock’s historyCrisis

    Down ~65% as rates bite, deliveries miss, and the CEO runs Twitter. Price cuts start a margin war with the entire industry.

    Closed $123.18 that month

Cars become the funding source, not the thesis

Deliveries plateau and the stock stops caring: the narrative moves to robotaxis and Optimus. The chart now prices a fleet of robots that mostly don’t exist yet.

  1. Robotaxi is the whole thesis nowProduct

    Earnings miss; the stock rallies anyway on the autonomy story. The market re-anchors on FSD and Optimus rather than car margins.

    Closed $183.28 that month

  2. Deliveries fall for the first timeCrisis

    Annual deliveries decline and politics becomes a demand variable. The stock cuts in half, then recovers on the robotaxi rollout in Austin.

    Closed $404.60 that month

  3. A $1T pay packageMarket

    The board proposes the largest compensation award ever designed, tied to an $8.5T valuation. Shareholders approve it in November.

    Closed $444.72 that month

The whole arc

+22109.81% in 16 years

One chart, Jun 30, 2010 – Sep 29, 2026. Open it, drag a range, add your own markers — or take this card with you.